Comfort, Eternity, Perspective, Relevance, Relevant

Best Before


I’ve somehow gotten grouped into the “older” generation of typewriters, handwritten notes and telephone calls. It wasn’t that long ago that I was on the other side of the generational curve telling everyone else what was new, what was the newest trend. I don’t find this new reality that I’m facing, my own mortality, comfortable. Have I become out of style myself? Am I past my “best before” date?

In the grocery store, there are “best before” dates stamped on the products lining the aisles. Some have longer “best before” dates than others; there are even some products whose dates are 2-3 years from the day they are purchased. That’s the kind of product I want to be, my best before date falling many years into the future.

The reality is that many of the things we reject in the store because their “best before” date is either close or even past, but the items are still usable. I watched a news report on a store in Europe that uses these items that have been rejected because their “best before” dates have passed to help lower income families. The savings passed on to those in society who are more vulnerable has been remarkable.

While groceries can go out of date, truth doesn’t expire. It may come with different wrappings from generation to generation but at its core, it remains constant. What was attractive wrapping 50 years ago, that helped people understand what was being said, doesn’t necessarily speak the same to those receiving the message today. A different wrapping might be required.

What appears to be forgotten in the static that we produce in our attempts to have an acceptable presentation to society, may very well steer us away from sharing the truth openly. Neglecting to speak the truth can be as damaging as rejecting it for without exposure, truth won’t be understood by the hearers and when it is spoken, it sounds foreign.

1 John 2:7,8a TLB“Dear brothers I am not writing out a new rule for you to obey, for it is an old one you have always had, right from the start. You have heard it all before. Yet it is always new and works for you…”

The truth is trustworthy, unlike methods that are fallible, it remains constant. Trying to wrap truth in a way that is acceptable to the masses is impossible for the truth oftentimes hurts before it heals. Truth is like that “faithful friend” who won’t let us down:

Proverbs 27:6 NKJ“Faithful are the wounds of a friend. But the kisses of an enemy are deceitful.”

Rejecting the truth for cultural acceptance is nothing new – there’s “nothing new under the sun” (Eccl. 1:9). From the time of the church’s inception, there were those attempting to keep the truth hidden because it was past its “best before” date.

2 Peter 3:1-9 NKJ vs. 2-4a “…be mindful of the words which were spoken before by the holy prophets, and of the commandment of us, the apostles of the Lord and Savior, knowing this first: that scoffers will come in the last days, walking according to their own lusts, and saying, ‘Where is the promise of His Coming?…” 

People will always question the truth for their lack of understanding; they won’t like the way its packaged and will buck against it in order to appear to be in the right, in the face of truth (whose message seems to be irrelevant to the current crowd). The problem with questioning the truth according to the ebbs and flows of society is that truth then ebbs and flows with the changes making truth relative instead of absolute.

Truth is what gives us security and safety. My children know for a fact that I love them unconditionally. No matter what they might do, no matter what the consequences they face due to their actions; I will always love them. They can rest in that fact and never question whether or not they are loved.

Truth that changes with the seasons of society gives no standard or security to those hoping to live by it. Children whose parents base their love and acceptance on performance offer their children no solid foundation on which to base their lives. These children who failed to reach the standards provided end up themselves rejecting God’s truth for they have not experienced the unconditional truth of God’s love.

Today, instead of being solid, truth has become fluid – it can easily change shape much like freezing water to make ice. If indeed this is what truth has become to us as believers, where is our hope of His coming? Where is our assurance of His grace in the face of our sin? Society reacts to these questions by creating its own truth that has crept into the church – and the church has, by and large, succumbed to the whims of what is relevant, popular, and will “draw the crowds.”


It may be that the frustration we feel, however, is after winning the crowds we fail to keep them or, if we do keep them, see them become active participants in what we know has given us purpose. While appealing to the culture of our surroundings is necessary to speak communicate the message of God’s love to those around us, appealing to culture will not keep a hungry soul.

Ecclesiastes 3:11 NLT“Yet God has made everything beautiful for its own time. He has planted eternity in the human heart, but even so, people cannot see the whole scope of God’s work from beginning to end.”

Hidden in the heart of everyone, God has placed a sensitivity for things eternal. If what we offer to those we are called to appeals only to the surface, the longing of eternity will drive those people to find what their hearts long for: a connection with the Maker Himself. For the sake of keeping the harvest of souls God gives us, we have a responsibility to bring them beyond appealing to the culture but to address the longing for eternity.

2 thoughts on “Best Before”

  1. I think people actually crave the Truth even if they don’t always initially like it. If we can remember to share God’s Truth with gentleness and reverence as you do, dear Lea, I’m sure the Church will see a great harvest! <3 <3

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